一、企業(yè)社會(huì )責任觀(guān) Outlook on Corporate Social Responsibility
萬(wàn)達集團把做社會(huì )企業(yè)作為企業(yè)追求的最高目標。企業(yè)為社會(huì )而存在、發(fā)展,發(fā)展的終極目標是為社會(huì )服務(wù)、為社會(huì )做貢獻。
Wanda Group regards being a social enterprise as its highest objective.Companies exist and develop for the sake of society,and the ultimate aim of their development is to serve and make contributions to society.
二、企業(yè)社會(huì )責任管理機構
Distribution of Corporate Social Responsibility Management Work
萬(wàn)達集團總裁辦公會(huì )負責研究、制定萬(wàn)達集團的企業(yè)社會(huì )責任戰略、目標及發(fā)展規劃,策劃重大企業(yè)社會(huì )責任活動(dòng),發(fā)布年度企業(yè)社會(huì )責任報告。
The President's Office Committee of Wanda Group is responsible for researching and formulating the Group's social responsibility("CSR")strategies,objectives,and development plans.It is also responsible for planning out major CSR events and issuing the annual CSR report.
萬(wàn)達集團企業(yè)文化中心負責萬(wàn)達集團企業(yè)社會(huì )責任工作的組織協(xié)調和規劃的具體落實(shí),指導各子公司開(kāi)展企業(yè)社會(huì )責任相關(guān)工作。
Wanda Group's Corporate Culture Center is responsible for organizing,coordinating,and planning the specific implementation of the Group's CSR work in addition to providing guidance to the Group's subsidiaries as they implement their own CSR efforts.
萬(wàn)達集團建立了全媒體宣傳平臺,包括集團官網(wǎng)、月刊雜志、手機報、電梯視頻、移動(dòng)客戶(hù)端等, 覆蓋全面、及時(shí)有效地傳播萬(wàn)達的社會(huì )責任理念,展示優(yōu)秀社會(huì )責任實(shí)踐,宣傳“萬(wàn)達義工”精神。
Wanda Group has established a multimedia promotional platform that includes the Group's official website,a monthly internal magazine,mobile phone news,elevator news,and its own mobile phone application.With comprehensive coverage,this platform promptly and effectively communicates Wanda's philosophy of social responsibility,showcases outstanding examples of CSR achievements,and promotes the "Wanda volunteer" spirit.
三、企業(yè)社會(huì )責任管理制度 Corporate Social Responsibility Management Policies
萬(wàn)達集團建立了企業(yè)履行社會(huì )責任的制度體系,包括《慈善捐贈管理規定》、《扶貧、義工活動(dòng)管理規定》等。
Wanda Group has established a system of policies for CSR fulfillment.These include Administrative Regulations for Charitable Donations and Administrative Regulations for Poverty Relief and Volunteer Events.
四、利益相關(guān)方管理 Stakeholder Management
萬(wàn)達集團是全球經(jīng)營(yíng)的大型企業(yè)集團,擁有10萬(wàn)名員工,超過(guò)1萬(wàn)家合作商家。萬(wàn)達在中國100多個(gè)城市擁有經(jīng)營(yíng)項目,2013年有12.2億人次的顧客進(jìn)入萬(wàn)達廣場(chǎng)購物消費。萬(wàn)達集團的經(jīng)營(yíng)管理對眾多利益相關(guān)方產(chǎn)生持續影響,萬(wàn)達集團通過(guò)與各利益相關(guān)方進(jìn)行溝通和交流,明確利益相關(guān)方的要求與期望,并做出積極回應。
Wanda Group is a large global conglomerate.Aside from its 100,000 employees and over 10,000 partner businesses,it also operates projects in more than 100 cities across China.In 2013,customers made 1.22 billion visits to Wanda Plazas.The operational management of Wanda Group has a continuous impact upon a great many stakeholders.Through communication and exchange with stakeholders,Wanda Group clarifies and actively responds to their requirements and desires.